Pixels as Minutes for USC
Time is readable, but not tangible.The project started as an attempt to give time a physical form in the interface.
The rule 1 minute = 2.46 pixels turns it into a structure you can see, not just read.
Outcome: time with length, proportion, and rhythm.
Qantas VIP Lounges
VIP service does not scale through locations, but through continuity.The project solves the problem of missing context between airports — turning separate lounges into one cohesive system.
Instead of improving isolated touchpoints, a layer was introduced to carry passenger context across locations.
Outcome: an experience that does not reset during the journey.
Elementor as a System
Freedom in builders quickly turns into chaos.Standard Elementor setups lose consistency fast — each editor adjusts the layout in their own way.
A control layer turns editing into selecting predefined, predictable segments.
Outcome: a structure that holds regardless of who edits the content.